Paediatric, Made Reassuring
Introducing solids, fussy eating, growth concerns and allergy-friendly meal planning for ages 0–18 — surfaced clearly for anxious parents, without scaring them off.
Taryn Bortz Dietitian
An editorial website proposal for an HPCSA-registered Dietitian in Johannesburg — five clear specialisations, honest pricing, and a calm book-a-consultation flow built around the way patients actually choose care. "A practice built on listening first, prescribing second."
The Project
About Taryn Bortz
Taryn Bortz is an HPCSA-registered Dietitian (PR No. 077 6971) practising in Craighall Park, Johannesburg, and virtually across South Africa. She trained at the University of Pretoria and has spent a decade in clinical practice across five overlapping specialisations — paediatric nutrition, food allergy, FODMAP / IBS, nutrigenomics and postpartum weight management. The brand line is plain — "Nutrition advice that ignores your real life isn't advice — it's wishful thinking" — and the site had to read that calm, evidence-led, and unhurried.
Client Profile
Independent dietetic practice serving Johannesburg families since 2015. HPCSA-registered, POPIA-compliant and Discovery Vitality registered. In-person rooms in Craighall Park, plus virtual consultations nationwide.
Scope
Full website proposal — home, an in-depth About, a transparent Services & pricing page, a journal, and a contact pattern built around booking, WhatsApp and medical-aid questions.
Goal
Translate a careful, listening-first clinical practice into a website that earns trust before it asks for a booking — making the specialisations, credentials and honest pricing impossible to miss on any device.
The Challenge
Five Specialisations, One Calm Practice
Healthcare sites tend to either overwhelm with jargon or undersell with stock photos. Taryn's practice spans niche, evidence-led areas — and the site had to make each one legible without losing the warmth of a real consulting room.
Food Allergy, Done Carefully
Diagnosis-supported elimination diets, reintroduction protocols and family-wide allergen management — explained as a methodical process, not a guessing game.
FODMAP Without the Confusion
The three-phase Monash-aligned programme for IBS and bloating — laid out so visitors understand why phase two, the reintroduction, is where it actually works.
Trust & Credentials First
HPCSA registration, real qualifications and medical-aid clarity had to lead — nutrigenomics treated as a clinical tool, not a marketing gimmick.
The Approach
How I Built It
Lead with calm and credibility, then let each specialisation breathe. Every section answers a question a careful patient — or a worried parent — would ask before booking.
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01
Research
Read the practice cold — five specialisations, the credentials behind each, the medical-aid questions patients ask first, and the listening-first tone that defines the consulting room.
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02
Design
An editorial direction — serif display type, generous whitespace, a warm cream-and-forest palette, and real numbers. Clinical without feeling clinical.
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03
Build
Hand-coded HTML, CSS and JavaScript — home, About, Services & pricing, a journal, an accessible FAQ accordion, an embedded practice map, and book / WhatsApp CTAs throughout. Mobile-first.
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04
Ship
Deployed as a live demo at
demo.covino.co.za/tarynbortzdietitian— every page in place, every flow clickable.
Key Features
What's Inside
Practice & Profile
- Listening-first editorial hero100%
- Five specialisations, clearly split100%
- HPCSA & qualifications grid100%
- Craighall Park rooms + embedded map100%
Services & Booking
- Transparent consultation pricing100%
- FODMAP, nutrigenomic & paediatric packages100%
- Accessible FAQ accordion100%
- Book + WhatsApp CTAs throughout100%
Tech Stack
- Hand-coded HTML, CSS & JavaScript100%
- Responsive, mobile-first100%
- Skip-link & accessibility built in100%
- Structured data & SEO meta100%
See It Live
Compare Both Versions
Have a look at the current live website and my proposed redesign — judge for yourself.
tarynbortzdietitian.co.za
The website currently representing Taryn Bortz at its official domain.
Visit current sitedemo.covino.co.za/tarynbortzdietitian
A calm, editorial build — serif display type, a warm cream-and-forest palette, five clearly-split specialisations, a credentials grid, transparent consultation pricing, an accessible FAQ accordion, an embedded Craighall Park map, and book + WhatsApp CTAs surfaced throughout. Hand-coded, responsive and mobile-first.
View my proposalEarning Trust Before the Booking?
Whether you run a clinical practice, a wellness brand, or any business where the customer arrives careful — let's talk about a website that reads calm, credible and unhurried before it asks for the appointment.
Builds like this sit at the intersection of Web Development and Design & Branding — an editorial identity, hand-coded HTML, CSS & JavaScript, mobile-first throughout.
Related: Dental Spa_rkle and Little Lion Preschool — same trust-first, care-led playbook, different verticals.