Many Services, One Story
Brand strategy, business development, digital marketing, CRM, events, reputation management — present them as a coherent offer, not a scattered menu.
Red Tie Solutions
A website proposal for a marketing and business development consultancy that helps South African SMEs overcome resource constraints and grow — strategy, digital marketing, reputation management, and end-to-end compliance support, all under one roof. "Stimulating growth for your business step-by-step."
The Project
About Red Tie Solutions
Red Tie Solutions is a marketing and business development consultancy that stimulates growth for small-to-medium enterprises across South Africa. They step in with strategy, digital marketing, reputation management, events, CRM, and a full suite of compliance and registration services — the expertise an SME needs without the overhead of full-time specialists. The red tie itself stands for authority, strength, and passion, and the proposal had to carry that weight before a visitor scrolled past the hero.
Client Profile
A Johannesburg-based marketing and business development consultancy and Level 1 B-BBEE contributor. Over a decade of experience serving startups, SMEs, and established enterprises across diverse industries.
Scope
A multi-page website proposal — home, about, a services overview, a dedicated business-support and compliance section, and a contact pattern built around consultations and quote requests.
Goal
Translate a relationship-driven, consultation-first business into a digital shopfront. Make the breadth of services and the authority behind them impossible to miss on any device.
The Challenge
Breadth Without the Blur
A consultancy this broad — marketing, business development, and compliance — risks reading as a jack-of-all-trades. The site had to communicate range and depth at once, while keeping the authority and warmth the brand is built on.
Authority Up Front
Lead with the decade of experience, the Level 1 B-BBEE status, and the track record — trust signals a wary SME owner needs before booking a consultation.
Compliance Made Clear
The business-support catalogue — registrations, SARS, BEE, NPO, CIDB — is long and technical. It had to feel approachable, not like a wall of jargon.
Consultation, Not Friction
This is a relationship business. Every section needed to point cleanly toward a single, low-pressure next step — book a consultation or request a quote.
The Approach
How I Built It
Lead with authority, then let each service breathe. Group the offering so the breadth reads as strength, and route everything toward one confident call to action.
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01
Research
Read the consultancy cold — what an SME owner needs to see before they trust a growth partner, and how to make a long compliance catalogue feel reassuring instead of overwhelming.
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02
Design
An authority-first direction — Marcellus headings over a clean DM Sans body, the red-tie accent as a thread of strength and passion, generous whitespace, and real stats over stock filler.
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03
Build
Hand-coded HTML, CSS, and vanilla JavaScript — a multi-page site with a service grid, a dedicated business-support catalogue, a clear process, and scroll-reveal animations. Mobile-first throughout.
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04
Ship
Deployed as a live demo at
demo.covino.co.za/red-tie-solutions— every page built, every flow clickable, every CTA pointing home to a consultation.
Key Features
What's Inside
Storefront & About
- Authority-first hero & brand promise100%
- Stats band — experience & track record100%
- Mission, values & the red-tie story100%
- Level 1 B-BBEE contributor badge100%
Services & Support
- Six-card marketing services grid100%
- Business-support & compliance catalogue100%
- Who-we-serve: startups, SMEs, enterprise100%
- Four-step process timeline100%
Tech & Build
- Hand-coded HTML, CSS & JavaScript100%
- Responsive, mobile-first layout100%
- Scroll-reveal & smooth-scroll interactions100%
- Consultation & quote-request CTAs100%
See It Live
Compare Both Versions
Have a look at the current live website and my proposed redesign — judge for yourself.
redtiesolutions.mailchimpsites.com
The website currently representing Red Tie Solutions at its official domain.
Visit current sitedemo.covino.co.za/red-tie-solutions
An authority-first proposal — Marcellus headings over a clean DM Sans body, a stats-led hero, a six-card marketing services grid, a dedicated business-support and compliance catalogue, a who-we-serve breakdown, and a four-step process. Hand-coded, responsive, mobile-first, with scroll-reveal animations and every CTA routing to a consultation.
View my proposalSelling Expertise, Not a Product?
Whether you run a consultancy, an agency, a professional-services firm, or any business where the offer is your knowledge — let's build a website that reads as authority before it asks for the meeting.
Proposals like this sit at the intersection of Web Development and Design & Branding — clean hand-coded stack, an identity that signals strength, mobile-first throughout.
Related: SPG Strategic Partners Group and Adv. Ghandi Badela — same authority-first playbook, different professional verticals.