Editorial Polish
A boutique brand needs a boutique site — refined type, generous space, and a hero that reads like a magazine spread, not a template.
Nailed by Boity
A boutique website proposal for a private nail-artistry studio — editorial design, a clear service-and-pricing menu, a real portfolio, and a booking flow built around WhatsApp. "Nails worth showing off."
The Project
About Nailed by Boity
Nailed by Boity is a private nail studio run by Boity, the artist behind every set. The work is boutique by design — sterilised tools for every client, one-on-one appointments that are never rushed, and custom designs from a clean classic to a bold statement. The promise is simple — "Nails worth showing off" — and the website had to carry that polish from the first scroll to the booking form.
Client Profile
A private, appointment-only nail studio. One artist, hygiene-first, unhurried sessions. Services span classic manicures, gel overlays, acrylic sets, nail art, soak-offs, and luxe pedicures. Open Tuesday to Saturday.
Scope
Full website proposal — editorial split hero, a service-and-pricing menu, a portfolio gallery, an artist story, and a booking section pairing a request form with WhatsApp, Instagram, and email.
Goal
Turn a phone-and-DM business into a polished digital storefront. Make the menu, the work, and the way to book obvious on any device — without losing the warm, personal feel of a private studio.
The Challenge
Boutique Feel, No Friction
A nail studio sells on taste and trust. The site had to look as considered as the work itself — while making it effortless to see the menu, judge the artistry, and book a seat.
An Honest Menu
Six services with guide prices and timings — laid out clearly so a visitor can pick a treatment and know roughly what to expect before they message.
The Work Front and Centre
In this trade, the portfolio is the pitch. A gallery that shows real sets — ready to swap in the studio's own photos — does more selling than any paragraph.
Booking Where It Happens
This studio books on WhatsApp and Instagram. The site surfaces a request form alongside both — so reserving a seat is a single tap, not a chase.
The Approach
How I Built It
Lead with the feeling, then make the practical bits effortless. Every section answers a question a new client would ask — what do you do, how much, is it any good, how do I book?
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01
Research
Read the brand cold — a private, appointment-only studio that trades on care and craft. Worked out what a first-time client needs to see before they trust a stranger with their hands.
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02
Design
An editorial direction — Fraunces display type, a soft warm palette, a split hero, and a subtle grain overlay. Boutique and tactile, never clinical.
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03
Build
Hand-coded HTML, CSS & JavaScript — split hero, a six-card service menu, a portfolio gallery, an artist story, and a booking form wired to WhatsApp, Instagram, and email. Mobile-first throughout.
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04
Ship
Deployed as a live demo at
demo.covino.co.za/nailed-by-boity— every section working, the menu readable, and the booking flow clickable.
Key Features
What's Inside
Storefront
- Editorial split hero with pull-quote100%
- Service & pricing menu — six treatments100%
- "Most loved" feature card100%
- Studio hours & by-appointment badge100%
Portfolio & Booking
- Recent-work gallery, ready for real photos100%
- Artist story & hygiene-first promise100%
- Booking request form100%
- WhatsApp · Instagram · email contacts100%
Tech Stack
- Hand-coded HTML, CSS & JavaScript100%
- Responsive, mobile-first100%
- Fraunces & Hanken Grotesk type, grain overlay100%
- Lightweight, fast-loading, SEO-ready100%
See It Live
See the Build
Have a look at the proposed website — every section live and clickable. Judge the polish for yourself.
demo.covino.co.za/nailed-by-boity
A boutique, editorial build — Fraunces display type over a soft warm palette, a split hero with a pull-quote, a six-card service-and-pricing menu, a portfolio gallery ready for the studio's own photos, an artist story, and a booking form paired with WhatsApp, Instagram, and email. Hand-coded and mobile-first throughout.
View the demoRun a Studio Worth Showing Off?
Whether you're a nail artist, a stylist, a therapist, or any boutique business that books by appointment — let's build a website that captures the craft and makes booking a single tap.
Builds like this sit at the intersection of Web Development and Design & Branding — editorial identity, hand-coded and fast, mobile-first throughout.
Related: Strip and Glow and Dental Spa_rkle — same boutique, booking-first playbook, different corners of the beauty and wellness world.