Premium Boutique Voice
A confident, editorial tone — soft palette, refined serif headlines, no clipart, no clichés.
Strip and Glow
A premium boutique redesign for a Blairgowrie waxing salon — fifteen years of virtually pain-free waxing for women and men, an uncompromising hygiene standard, and a sanctuary in the heart of Randburg.
The Project
About Strip and Glow
A premium waxing salon at 94 Blairgowrie Drive, Randburg. Fifteen years of perfected technique, virtually pain-free waxing for women and men, and a discreet, hygienic sanctuary built for repeat clients.
Client Profile
Boutique premium waxing salon serving women and men. Specialities: brow & face, Brazilian & bikini, and full-body waxing. Strict no-double-dipping policy, fresh gloves and disposable spatulas every client.
Scope
Full website redesign — premium boutique visual direction, service tier architecture, studio gallery, and an appointment-booking flow that respects client discretion.
Goal
Match the salon's actual experience — calm, confident, and unmistakably premium — with a digital storefront that signals expertise from the first scroll.
The Challenge
Premium, Without the Cliché
Beauty salons are a crowded category. The redesign needed to feel boutique and confident without falling into the stock-photo-pink-template trap.
Trust Signals First
No double dipping, fresh gloves every client, 15 years of expertise — surfaced where decisions are made.
Tiered Services
Brow & face, Brazilian & bikini, full body — pricing and duration up front, no awkward enquiry.
Discreet Booking
Easy "Book Now" everywhere it makes sense — without forcing anyone into a long form to make an appointment.
The Approach
How I Built It
Premium reads in the small details — typography, palette, and pace. The redesign leans into all three.
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01
Research
Mapped the salon's actual clients, the booking journey, and where premium beauty brands quietly win online.
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02
Design
Rose palette, condensed serif display, full-bleed hero imagery, soft cards — a sanctuary on a screen.
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03
Build
Hand-coded HTML and CSS — semantic, accessible, fast. No bloated template, no plugin parade.
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04
Deliver
Deployed as a live, shareable demo — booking flow, studio gallery, and service tiers all working end-to-end.
Key Features
What's Inside
Storefront
- Full-bleed hero with "Book Now" pin100%
- "Where Confidence Begins" intro100%
- Hygiene-first trust panel100%
- 15-years expertise signal100%
Services & Studio
- Brow & Face wax tier100%
- Brazilian & Bikini tier (popular)100%
- Full Body Wax tier100%
- Studio gallery: suite, brow bar, lounge100%
Tech Stack
- Hand-coded HTML & CSS100%
- Static deployment (demo.covino.co.za)100%
- Responsive, mobile-first design100%
- Optimised for performance & SEO100%
See It Live
Compare Both Versions
Have a look at the current live website and my proposed redesign — judge for yourself.
stripandglow.co.za
The website currently representing Strip and Glow at its official domain.
Visit current sitedemo.covino.co.za/stripandglow
A premium boutique redesign — full-bleed hero, refined serif headlines, hygiene-first trust signals, and three clean service tiers with pricing up front.
View my proposalLike What You See?
Whether you run a boutique salon, a wellness studio, or any service business that lives or dies by trust — let's talk about a digital presence that earns it.