Editorial Warmth
Serif headlines, cream palette, and considered whitespace — a school's voice, not a brochure.
A warm editorial redesign for a play-based pre-school in Blairgowrie, Randburg — family-run since 1973, 140 children aged two to six, and a principal who still knows every child by name.
Fifty-two years on the same quiet street in Blairgowrie. A registered non-profit pre-school welcoming 140 children between two and six, where play is the way learning happens — not a break from it.
Family-run, play-based pre-school in Blairgowrie, Randburg. Founded 1973. Registered Non-Profit Company. Principal Jacki Graham has been there from the start.
Full website redesign — editorial visual direction, four year-group architecture, daily rhythm timeline, fees breakdown, FAQ, and a school-tour booking flow.
Match the school's actual character — warm, unhurried, intentional — with a site that helps prospective families understand the place without ever visiting twice.
A pre-school decides parents' next five years. The site needed to feel like the school feels — patient, considered, family-run — not like a generic education template.
Serif headlines, cream palette, and considered whitespace — a school's voice, not a brochure.
The Youngest, Explorers, Thinkers, Ready for School — each with its own rhythm, ratio, and tone.
A rhythm from 07:00 arrivals to 16:45 Linger Longer — narrated, not just listed.
The conversion that matters most: a school tour. Surfaced as a first-class action, everywhere it makes sense.
Lean on the editorial — typography that whispers, layouts that breathe, copy that sounds like a person who runs a school, not a content marketer.
Studied the school's voice, the year-group structure, and how parents actually shortlist a pre-school.
Warm cream palette, classical serif display, and a "founded 1973" stamp — institutional weight, family warmth.
Hand-coded HTML and CSS — semantic, accessible, fast. A site that loads as one quiet morning at the school.
Deployed as a live, shareable demo so the school and prospective parents can experience both versions in full.
Have a look at the current live website and my proposed redesign — judge for yourself.
The website currently representing Thabile Nursery School at its official domain.
Visit current siteA warm editorial redesign — serif typography, four year-group cards, a narrated daily rhythm, and a first-class "Book a tour" flow.
View my proposalWhether you're running a 52-year-old school or launching something brand new — let's talk about a digital presence that matches the work you actually do.