Editorial Identity
A magazine-style layout — issue numbers, coordinates, marque list — that carries forty-two years of trade with conviction.
Motorcycles for Africa
An editorial redesign for a family-run Johannesburg motorcycle dealership — three generations on the same Conrad Drive workshop floor since 1984, authorised dealer for six brands, 24-hour tow line that actually answers.
The Project
About Motorcycles for Africa
Selwyn and Ruth Lurner opened the doors at 77 Conrad Drive, Blairgowrie, in 1984. Forty-two years and three generations of riders later, the dealership still occupies the same workshop floor — authorised for six brands and known for old-school service.
Client Profile
Family-run motorcycle dealership in Blairgowrie, Johannesburg. Authorised dealer for Suzuki, Bajaj, SYM, Kayo, Lifan, and Mellowvans. Sales, parts, mechanic-grade service, and a 24-hour tow line.
Scope
Full website redesign — editorial visual direction, inventory architecture, services layout, fleet enquiry flow, and a contact pattern built around the 24-hour tow line.
Goal
Honour 42 years of trade with a modern, distinctive web presence — bring fleet managers, weekend tourers, and daily commuters into the same digital storefront.
The Challenge
Heritage, Without the Dust
A 1984 dealership needs a digital presence that respects its history while still selling bikes in 2026 — distinctive, navigable, and unmistakably the same shop.
Six-Brand Inventory
New, used, and fleet machines from six authorised marques — browsable, comparable, and obviously available.
Workshop & Parts
Service, brake work, electricals, parts sourcing — communicated as the working business, not an afterthought.
24-Hour Tow Line
The phone that actually answers at 02:00 — surfaced as a first-class feature, not buried in a footer.
The Approach
How I Built It
Treat the dealership like a magazine. Lean on typography, marque hierarchy, and proper editorial structure — none of the stock motorcycle dealer clichés.
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01
Research
Walked the floor in spirit — studied the marques, the riders, the workshop culture, and how riders shop motorcycles online.
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02
Design
Editorial direction: condensed serifs, issue numbering, coordinates, dark theme. A magazine that happens to sell bikes.
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03
Build
Hand-coded HTML and CSS for the demo — fast, semantic, accessible. The whole site loads as one editorial issue.
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04
Deploy
Shipped as a live, comparable demo — shop owners can ride through both versions side-by-side.
Key Features
What's Inside
Storefront
- Hero with marque list & tow line100%
- New, used & fleet inventory blocks100%
- Six-brand authorised dealer strip100%
- 1984 family-run stamp & story100%
Workshop & Service
- Service, repairs, electricals100%
- Parts & spares enquiries100%
- Accessories & gear catalogue100%
- 24-hour tow line (082 433 5700)100%
Tech Stack
- Hand-coded HTML & CSS100%
- Static deployment (demo.covino.co.za)100%
- Responsive, mobile-first design100%
- Optimised for performance & SEO100%
See It Live
Compare Both Versions
Have a look at the current live website and my proposed redesign — judge for yourself.
motorcyclesforafrica.co.za
The website currently representing Motorcycles for Africa at its official domain.
Visit current sitedemo.covino.co.za/motorcyclesforafrica
An editorial redesign — magazine-style hero, six-brand inventory blocks, workshop story, and 24-hour tow line surfaced as a first-class feature.
View my proposalLike What You See?
Whether you're running a 42-year-old dealership or launching something brand new — let's talk about a digital presence that matches your work.